Ah, YouTube….I love it. I’ve seen splendid things and horrible things. Through YouTube I have become convinced that I have yet to find my one unique talent in life. Before YouTube, I was not even aware that one could compete in cup stacking or free-hand circle drawing or that people had developed ornate juggling routines to Beatles songs. The future is suddenly rosy. Who knows where fate may lead me?
Podcasts? I like ‘em. I’m not quite as enthusiastic about podcasts as I am about YouTube but that’s a technical issue on my part. I don’t have an MP3 player or an iPod, so I have to listen to audio files on my computer (meaning that for me they are not portable). I have two things to say about podcasts: Selected Shorts and This American Life. I love both shows. Thanks to audio files I can download, I can hear them both. Can’t say I’m a fan of any podcasts that began life as podcasts. Maybe I need to do a bit more splashing around in that pool to really grok this whole issue.
This is, of course, another homework assignment. It was fun. It was kooky. I could have spent, literally, hours and hours and hours doing it and then would have been willing to spend hours and hours more doing it. Really.
The question for today is: can we use these tools at work?
And the answer is a definite maybe.
It’s easy to think about how video might be used in a library than podcasts. Or, I should say, it’s easier for me to think about how video might be used. Videos of events, of course. Videos for instruction? Quite possibly. Podcasts for events? Doubtful. Instruction? Probably.
There are some problems I see with both types of media when it comes to using them in the library:
(1) The highs and the lows. It’s easy to find great, high quality videos and podcasts. It’s easier, still, to find junk that’s not worth looking at or listening to. My instinct tells me that it’s not easy to produce the high quality work that would be worthy of our library’s name (or our own).
(2) The back story is more important than we acknowledge. Having the right equipment, training, skills, and experience is highly correlated with producing quality materials. Yes, I know most of us can use our cell phones to record video and then we can post it on YouTube. And that’s my point, I think. If we’re going to be doing this professionally (which is what we’re talking about) we need to spend the necessary time (and money) on all that behind the scenes stuff.
(3) Your mother was right: just because you can do it (technologically) doesn’t mean that you should do it. We need to find out if any of us have any natural talent for any of this. It looks so easy when David Letterman does it but, trust me, there’s no MLA CE course that’s going to turn your average librarian into David Letterman or Helen Mirren or Susan Stamberg or [your favorite media name here]. It just ain’t gonna happen.
(4) It’s not the drill, it’s the hole. Do we have a message worth putting into either format?
We can answer the question about how podcasting or videos or you-name-it might be used in a library as an esoteric, brain-storming sort of exercise. It can be fun. It can be useful sometimes.
What we really need, though, is to put our time into figuring out how to know what our users need. Many of us think we know what they need. And what we think they need may be very close to what they think they need.
Or we could be miles apart (in which case, we’re scratching our heads and saying, “Why isn’t anyone listening to our podcast??”)
For those of us in academic medical centers, this is a big question. We don’t just serve medical students. We serve several types of students (medical, nursing, other), all the faculty, the support staff, the researchers, the hospital employees, the patients, the administration, and more…. How is it that we learn what they need and, furthermore, how do we learn their preferred way of receiving whatever it is they need (information/services/help/etc)?
Now, there’s a question that’s worth my time. When I know the answers to those questions, then all this talk about YouTube and podcasting might be worthwhile.
And that’s enough thinking for today. Happy Trails.